Privacy Policy

Last Updated: February 12, 2025

This Privacy Policy explains how Loura ("Site," "we," "us," or "our") collects, uses, and shares your personal information when you visit the site, use our services, make a purchase from lourafashion.com ("Site"), or otherwise communicate with us in connection with the Site (collectively, "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to the user of the Services, whether as a customer, website visitor, or any other individual from whom we collect information under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other necessary steps required by applicable laws.

How We Collect and Use Your Personal Information

To provide our Services, we collect various types of personal information about you from different sources, as detailed below. The information we collect and use depends on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide or improve our Services, comply with legal obligations, enforce applicable service terms, and protect or defend our Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we collect about you depend on how you interact with our Site and Services. When we use the term "personal information," we mean information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

The information you provide to us directly through our Services may include:

  • Contact Information: Your name, address, phone number, and email address.
  • Order Information: Your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account Information: Your username, password, security questions, and other information used for account security.
  • Shopping Information: Items you have viewed, added to your cart, loyalty points, reviews, referrals, or gift cards saved to your account.
  • Loyalty Points, Reviews, Referrals, Gift Cards: Any stored loyalty rewards, product reviews, referral data, or gift card usage.
  • Customer Support Information: Any information you choose to provide when contacting us through the Services, such as messages you send.

Certain features of the Services may require you to provide specific personal information. If you choose not to share this information, you may be unable to access or use these features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interactions with the Services ("Usage Data"). We do this using cookies, pixels, and similar technologies ("Cookies"). Usage Data may include device information, browser information, network connection details, IP address, and other data about how you access and use our Site and account.

Information We Obtain from Third Parties

Lastly, we may obtain information about you from third parties, including vendors and service providers that collect information on our behalf, such as:

  • Companies like Shopify that support our Site and Services.
  • Payment processors that collect your payment information (e.g., bank account, credit or debit card details, billing address) to process your transactions and fulfill your order.
  • Third-party tracking technologies such as pixels, web beacons, SDKs, third-party libraries, and cookies used by us or our partners to automatically collect information when you visit our Site, open our emails, or interact with our Services or ads.

Any information obtained from third parties will be handled in accordance with this Privacy Policy. See the Third-Party Websites and Links section below for additional details.

How We Use Your Personal Information

  • Providing Products and Services: We use your personal information to process payments, fulfill orders, send notifications regarding your account, purchases, returns, or exchanges, create and manage your account, arrange shipping, facilitate returns and exchanges, and enable other account-related features and functions.
  • Marketing and Advertising: We may use your personal information for marketing, advertising, and promotional purposes, including sending you communications via email, text messages, or mail and displaying advertisements about our products or services. If you are a resident of the European Economic Area (EEA), the legal basis for this data processing is our legitimate interest in marketing our products under Article 6(1)(f) GDPR.
  • Security and Fraud Prevention: We use your personal information to detect, investigate, or take action against fraudulent, illegal, or malicious activities. If you choose to register an account, you are responsible for keeping your login credentials secure. We strongly advise against sharing your username, password, or other access details. If you suspect your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for this processing is our legitimate interest in keeping our website secure, under Article 6(1)(f) GDPR.
  • Customer Communication and Service Improvement: We use your personal information to provide customer support and improve our Services. This is necessary for our legitimate interests in serving our customers and maintaining business relationships, under Article 6(1)(f) GDPR.

Cookies

Like many websites, we use Cookies on our Site. For detailed information on the Cookies we use related to our Shopify-powered store, please visit https://www.shopify.com/legal/cookies.

You can choose to remove or block Cookies through your browser settings, but doing so may impact your user experience and cause certain features or Services to function improperly.

Our website recognizes the Global Privacy Control (GPC) signal, which allows you to opt out of certain uses or sharing of your information. To learn more about GPC, visit https://globalprivacycontrol.org/.

How We Share Personal Information

In some cases, we may share your personal information with third parties for contract fulfillment, legitimate business purposes, and as outlined in this Privacy Policy. These situations include:

  • Vendors and Service Providers: Companies providing IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.
  • Business and Marketing Partners: Third parties that help us provide Services and advertising. Our partners will use your information per their privacy policies.
  • With Your Consent: When you allow us to share your data, such as using social media widgets or logging in via third-party services.
  • Affiliates and Business Transactions: Within our corporate group or in connection with mergers, bankruptcies, or acquisitions.
  • Legal Compliance and Protection: To comply with legal obligations, respond to subpoenas or requests, enforce service terms, and protect our rights or users' rights.

We do not use or share your sensitive personal information without your consent or to infer characteristics about you.